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CHOOSE YOUR COLLECTION
Enriched with highly effective smoothers and moisturizers, the Conditioning Collection delivers softer, more manageable hair with every use.
Keratin Collection is infused with keratin and shields against environmental stressors and heat. Locking in moisture and guarding against humidity it also helps restore lost smoothness to dry or brittle hair.
Our Blonde Collection solves common natural and colour-treated blonde concerns like brassiness, dullness, colour fading and dryness with a combination of proven natural extracts.
The Blow Dry Collection helps remedy split ends, protects against heat and humidity, detangles, and leaves hair so silky that it’s explosively shiny. And, because it is made to be weightless, hair is never flat or dull.
Everywhere in the world, silk sets the standard for ultimate smoothness and touchability. Our Silk Collection features richly moisturizing silk proteins to help hair be smooth as glass while working to fortify the hair.
Our Coily Collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness.
No more trading rich conditioning, softness and shine for limp, heavy hair. Only nature’s most lightweight ingredients are chosen for our Volume Collection.
Our Styling Collection provides great-looking hair that is nourished, fortified, and protected from the most common causes of limp, lifeless, dry, or otherwise challenged hair.
Whether you’re looking for straight, sleek locks or loose waves and curls, our Hair Tools have a brush barrel size to take your blow dry all the way to stunningly beautiful.
Our story began with the single idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Many brands have filled store shelves with bewildering array of products that only seem to accomplish one thing. People have had to create their own mix of products to try and get the right results for them and to keep their hair healthy.
It’s a 10 has changed that. Our hair care products deliver exceptional results and are designed to provide a combination of 10 benefits, all from just one bottle.
AFTER 20 YEARS IN THE MAKING, IT’S A 10 HAS BECOME THE BEST
Now with our exclusive professional salon formulas you can enjoy lustrous shine, hydration and healthy natural movement all from just one hair care product. We call it “strength in simplicity” and it will undoubtedly change the way you think about your hair care. It's taken us two decades to perfect and now It's a 10 has become the best.
Carolyn Aronson is a successful stylist, entrepreneur, philanthropist as well as the founder and CEO of It’s a 10 Haircare – one of the only female-owned professional hair care brands in the world.
Having spent more than two decades as a hair stylist, Carolyn's frustration with brands that produced numerous products with single benefits and confusing claims inspired her to create It's a 10 Haircare. Working with some of the US’s most talented chemists, she set out to create a collection that delivered salon-quality results from just one bottle.
Our star product, Miracle Leave-In Conditioner, was the end result!
It’s a 10 Haircare has helped women and men across the globe look and feel their best. In addition to being our CEO, Carolyn continues to pursue her key priorities of making the world a better place, raising a successful family and creating a culture that embraces diversity. Her kind and innovative spirit is reflected in several noteworthy initiatives that she has created and continues to lead.