Sorry – we no longer sell from this site. Please visit our official Amazon UK store where you can find our entire haircare range!

CHOOSE YOUR COLLECTION

OUR STORY

Our story began with the single idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Many brands have filled store shelves with bewildering array of products that only seem to accomplish one thing. People have had to create their own mix of products to try and get the right results for them and to keep their hair healthy.

It’s a 10 has changed that. Our hair care products deliver exceptional results and are designed to provide a combination of 10 benefits, all from just one bottle.

AFTER 20 YEARS IN THE MAKING, IT’S A 10 HAS BECOME THE BEST

Now with our exclusive professional salon formulas you can enjoy lustrous shine, hydration and healthy natural movement all from just one hair care product. We call it “strength in simplicity” and it will undoubtedly change the way you think about your hair care. It's taken us two decades to perfect and now It's a 10 has become the best.

OUR FOUNDER

Carolyn Aronson founder of It’s a 10 haircare

Carolyn Aronson is a successful stylist, entrepreneur, philanthropist as well as the founder and CEO of It’s a 10 Haircare – one of the only female-owned professional hair care brands in the world.

Having spent more than two decades as a hair stylist, Carolyn's frustration with brands that produced numerous products with single benefits and confusing claims inspired her to create It's a 10 Haircare. Working with some of the US’s most talented chemists, she set out to create a collection that delivered salon-quality results from just one bottle.

Our star product, Miracle Leave-In Conditioner, was the end result!

It’s a 10 Haircare has helped women and men across the globe look and feel their best. In addition to being our CEO, Carolyn continues to pursue her key priorities of making the world a better place, raising a successful family and creating a culture that embraces diversity. Her kind and innovative spirit is reflected in several noteworthy initiatives that she has created and continues to lead.

WHERE TO BUY

Visit our official amazon.co.uk store to shop the entire It’s a 10 haircare range.

amazon.co.uk

Or you can find our products at these official stockists...