It's a 10 UK


Our story began with the idea that feeling good about your hair should be easy. Over the years, hair care has gotten confusing. Many brands have filled store shelves with an array of products that only seem to accomplish one thing. People have had to create their own concoction of products to get the results and hair health they are looking for.

It’s a 10 has changed that. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.


Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care. After 20 years in the making, It’s a 10 has become the best.


Carolyn Aronson is a successful stylist, entrepreneur, philanthropist and the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world.

A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist - It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. So, working with some of the US’s most talented chemists, she set out to create a collection that delivered full, salon-quality results in just one bottle. Star product Miracle Leave-In

Carolyn’s brand has helped women and men across the globe look and feel their best, while also allowing Carolyn to pursue her key priorities: Making the world a better place, raising a successful family and creating a culture that embraces diversity. With her kind and creative nature, she’s designed and continues to run several meaningful initiatives.

logos for Leaping Bunny Program, Comfort Cases, Puerto Rico Hurricane Relief Efforts, Right Action for Women, Boys and Girls Clubs of America, American Red Cross, Leukemia and Lymphoma Society

“I’m so delighted to announce that Spring 2020 sees It’s a 10 go Global with the UK launch and watch this space for lots of exciting launches coming soon!”

We are available in the UK though your local hairdresser and our website for now.