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Sorry, we no longer sell from this site. Please follow the links below to shop the entire It’s a 10 Haircare range on our official Amazon UK store.
HOMECHOOSE YOUR COLLECTION
Enriched with highly effective smoothers and moisturizers, the Conditioning Collection delivers softer, more manageable hair with every use.
Keratin Collection is infused with keratin and shields against environmental stressors and heat. Locking in moisture and guarding against humidity it also helps restore lost smoothness to dry or brittle hair.
Our Blonde Collection solves common natural and colour-treated blonde concerns like brassiness, dullness, colour fading and dryness with a combination of proven natural extracts.
The Blow Dry Collection helps remedy split ends, protects against heat and humidity, detangles, and leaves hair so silky that it’s explosively shiny. And, because it is made to be weightless, hair is never flat or dull.
Everywhere in the world, silk sets the standard for ultimate smoothness and touchability. Our Silk Collection features richly moisturizing silk proteins to help hair be smooth as glass while working to fortify the hair.
Our Coily Collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness.
No more trading rich conditioning, softness and shine for limp, heavy hair. Only nature’s most lightweight ingredients are chosen for our Volume Collection.
Our Styling Collection provides great-looking hair that is nourished, fortified, and protected from the most common causes of limp, lifeless, dry, or otherwise challenged hair.
Whether you’re looking for straight, sleek locks or loose waves and curls, our Hair Tools have a brush barrel size to take your blow dry all the way to stunningly beautiful.