It's a 10

It's a 10 Miracle Coily Hydrating Shampoo 295ml

SKU: 0165

£25

Twirl-Worthy Tresses Straight from the Shower! What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or spend a lot of time heat styling? That’s what It’s a 10 Miracle Coily Hydrating Shampoo makes possible with each and every wash.

Our deeply moisturising formula reaches deep into delicate strands to strengthen and seal, so hair looks polished and perfect. Well-defined curls, fewer frizzies, less breakage, better defence against humidity, and extra softness are yours with every use. Even better, our Hydrating Shampoo’s rich lather removes build-up to leave hair bouncy without drying it out, and its no-added-sulfate formula is 100% colour-safe. Used regularly, hair actually becomes more manageable and lustrous on its own and responds better to any styling choice you make.

10 Benefits in Every Bottle:

  • Designed for curly and texture hair
  • Defines curls
  • Removes product build up
  • Defrizzes and tames fly-aways
  • Helps reduce split ends
  • Moisturising formula
  • Helps protect from damage
  • Provides UV protection
  • Rich and creamy lather
  • Safe for colour treated hair

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